Levi's catalog page

portfolio item type(s)
Levi's catalog sample page
problem
Create an new format for a wholesale-level catalog to replace the previous full-color that had one or two products per page with something much more compact and monochrome. The data needed to be imported into InDesign from Excel spreadsheets.
solution

I developed this layout in consultation with two colleagues, designing for maximum space efficiency, flexibility, and data-import friendliness. We were able to meet all the client's goals quickly and effectively and kept the account secure in a difficult time.

note

This sample page is one of many I was involved with for Levi Strauss. I was mostly responsible for this layout design and typography. I designed and developed the workflows used to convert Excel spreadsheet data in many formats into InDesign layouts such as this. Most of the other Levi's projects I was involved with were less austere than this example, but straightforward production needs are often important, too. All formatting is done with semi-automated styles and masters.