David's blog

Process

The process of design, or designing the process?

Performance

We can measure performance many ways, but let's focus on one thing first:

Precision

Getting it right, avoiding unpleasant surprises, and ensuring consistency: these are some of my motivations in pursuing precision. Whether I'm developing an infographic that is accurate and clear, or knowing the difference between "its" and "it's" and their proper use, or going through the variety of checks involved to properly set up a document for process-color printing, it's fair to say that I am inclined to bring an engineer's approach to the nuts and bolts of graphic design production.

Principle

The main thing; the motivation

My work is guided by a collection of philosophic principles on both strategic and tactical levels.

Performance

We can measure performance many ways, but let's focus on one thing first: