identity suite

Create an identity suite for a business services company that focuses on measuring business processes.

I designed the logo based on the idea of quarter-to-quarter growth in a cyclical fashion, with markers along the way to measure that growth. The arcing tick marks develop the theme of precision measurement as well as growth. I did all the design and production for this suite, using Adobe Illustrator for the layout and Corel Draw for the initial development of the logo.