identity suite

Create an identity suite for a consulting firm focused on organizational development and training.

I developed the logo image and floating ribbon theme playing off the "Westwind" name, with the ribbons suggesting an upward, positive trend. Printing was 2-color offset, with the cloud image done as a duotone. The way the ribbons fade at the edges of the letterhead avoided a full bleed, allowing use of standard letter-size paper stock in the offset printing. I used Photoshop, Corel Draw, and Quark XPress to produce these pieces. The client was very pleased with the results and reported many compliments on the suite.